Services
Two ways I help businesses
Two ways I help businesses
turn data into decisions.
I work in two lanes: BI for small and growing businesses whose data lives in spreadsheets and gut feel, and web analytics for e-commerce owners who need GTM, GA4, and a dashboard that actually connects the two. Pick the lane that fits.
BI Analyst — Small & Growing Businesses
Web Analyst — E-Commerce & Online Stores
Tools
Looker Studio
Power BI
Excel & Google Sheets
Google Forms & Apps Script
GA4 / Google Analytics
Google Tag Manager
Shopify & WooCommerce
SQL & Python
01
BI Analyst
For growing businesses tracking bookings, jobs, or sales in spreadsheets — with no clean way to see what's actually going on. I clean the mess, build something live off it, and (if you want it) set up a system that stays clean without you or your staff having to think about it.
Service 01
Data Audit & Cleanup
Find out what's actually in your spreadsheet — and fix it.
Single Source$95R1,750
Multi-Source Cleanup$180R3,300
Cleanup + Strategy Call$260R4,800
3–5 business days · 1 revision round · excl. VAT
Start with an Audit →
This is for you if…
- ✓Your bookings, jobs, or sales are tracked in a spreadsheet that's grown messy over time
- ✓The same client or product shows up spelled three different ways
- ✓You don't fully trust your own numbers anymore
- ✓You want clean data before deciding whether a dashboard is even worth it
- Standardising dates, casing, and category names
- De-duplicating client, product, or entry variants
- Flagging missing or inconsistent values
- A short written summary of what was wrong and why
What you walk away withA clean spreadsheet you can trust, plus a plain-English explanation of what was broken — useful on its own, or as the foundation for a dashboard.
Service 02
Business Dashboard
See revenue, jobs, and utilisation in one place — not four tabs.
1-Page Snapshot$210R3,900
Multi-Page Dashboard$380R7,000
Multi-Page + Auto-Refresh$520R9,600
4–7 business days · 2 revision rounds · excl. VAT
Get a Custom Dashboard →
This is for you if…
- ✓You're manually crunching numbers in a spreadsheet every week
- ✓You want staff to see performance without asking you first
- ✓You need to see which units, jobs, or products are actually earning
- ✓You use Google tools (Looker Studio) or Microsoft tools (Power BI)
- Choice of platform — Looker Studio or Power BI
- Revenue, utilisation, and status breakdowns
- Date controls and interactive filters
- A short walkthrough so your team can actually use it
What you walk away withA live dashboard connected to your cleaned data — shareable with your team, no spreadsheets, no manual exports.
Service 03 Recurring
Automated Tracking System
A capture form that keeps your data clean — so this doesn't become a monthly manual job for either of us.
Core Setup$350R6,500
Full Pipeline$550R10,200
Full Pipeline + Training$700R13,000
+ R400/month maintenance retainer after setup — monthly data-quality check, minor fixes, and a short summary. Cancel anytime.
2–3 week build · includes a live test week before handover
Ask About This System →
This is for you if…
- ✓Your team enters bookings by hand and it's slowly going messy again
- ✓You've had a one-off dashboard before and watched it go stale
- ✓You need to stop double-booking the same resource, staff, or unit
- ✓You want a dashboard that updates itself, not one you re-request monthly
- A mobile-friendly intake form for your team to use
- Automatic cleaning and standardisation on every entry
- Conflict/double-booking detection with instant alerts
- A live dashboard connected to the cleaned data
- A test week with your real staff before handover
- Monthly quality check-in (retainer, optional after setup)
What you walk away withA system that stays accurate on its own — you're not the one re-cleaning a spreadsheet every month, and neither am I.
02
Web Analyst
For online store owners who need GA4 and GTM actually working — and a dashboard that connects them, without turning into a six-week project. Not too complex, just done right.
Service 04
Analytics Audit
Find out what your GA4 data is — and isn't — telling you.
GA4 Only$130R2,400
GA4 + GTM$230R4,300
Full + Consultation$340R6,300
3–5 business days · 2 revisions · excl. VAT
Start with an Audit →
This is for you if…
- ✓You've set up GA4 but have no confidence the numbers are right
- ✓Your GA4 revenue doesn't match your Shopify or WooCommerce dashboard
- ✓You're running ads but can't tell which campaigns are actually converting
- ✓You want clean data before making any big decisions about your store
- Full GA4 property review — events, conversions, filters
- GTM container audit — tags, triggers, variables checked
- E-commerce tracking validation — cart, checkout, purchase
- PDF report: colour-coded findings + prioritised fix list
What you walk away withYou'll know exactly what's broken, what's missing, and what to fix first — in plain English, not jargon.
Service 05
GA4 & GTM Tracking Setup
Get tracking that actually works — built right, from the start.
Core Setup$190R3,500
Full E-Commerce Suite$320R5,900
Setup + Meta Pixel + Support$480R8,900
3–5 business days · 2 revisions · excl. VAT
Start with a Tracking Setup →
This is for you if…
- ✓You're launching a new Shopify or WooCommerce store
- ✓Your current GA4 setup was rushed and isn't capturing everything
- ✓You're about to scale ads and need conversion data you can trust
- ✓You want GA4 and Meta Pixel firing accurately from one GTM container
- GTM container setup or rebuild — clean and documented
- GA4 property configuration and verified connection
- Full e-commerce event suite: view_item through purchase
- QA report confirming every event fires correctly
What you walk away withA fully working, verified analytics setup you can trust — documented so you or your developer can maintain it.
Service 06
Connected E-Commerce Dashboard
GA4, ads, and store data — in one view. Not too complex, just connected.
1-Page Summary$160R3,000
Multi-Page + Search Console$270R5,000
Multi-Source + Ad Data$430R8,000
3–5 business days · 2 revisions · excl. VAT
Get a Connected Dashboard →
This is for you if…
- ✓You're pulling GA4, ad platform, and store data manually every week
- ✓You need traffic, revenue, and ad spend in one view, not three tabs
- ✓You want a dashboard your whole team can open, technical or not
- ✓You already have GA4 tracking working (or just had it set up above)
- Choice of platform — Looker Studio or Power BI
- Traffic and acquisition breakdown by channel
- Revenue, orders, AOV, and top products
- Conversion funnel with drop-off by stage
What you walk away withA live, shareable dashboard your whole team can open on any device — no manual exports, no guessing.
Process
Simple process.
Simple process.
No back-and-forth.
Step 01
Book a free 30-min call
We talk through your business, your data setup, and which lane actually fits — BI or web analytics, or both. No pitch, no pressure.
Step 02
I send a clear scope
You get a written summary of exactly what I'll do, what I need from you, the price, and the delivery date. No surprises.
Step 03
I deliver, you own it
Work is delivered within the agreed timeline. Everything is documented so you're not dependent on me to use it going forward.
If your business tracks bookings, jobs, or sales in a spreadsheet and you want that turned into something live — that's BI. If you run an online store and need GA4/GTM working correctly plus a dashboard on top — that's Web Analyst. Not sure? Book the free call and I'll tell you.
The Business Dashboard is a one-time build from your existing data — a snapshot, not a system. The Automated Tracking System replaces how your team captures data in the first place (a form, automatic cleaning, conflict detection) so the dashboard stays accurate without anyone re-cleaning a spreadsheet every month. It's a bigger build, and it's the one with an ongoing retainer.
No. The Automated Tracking System works on its own after setup. The retainer is there if you want someone keeping an eye on data quality as your business grows — cancel anytime, no lock-in contract.
Yes — most of my work is remote. Pricing is listed in both USD and ZAR. For international clients, USD pricing applies and payment is processed via Upwork or direct invoice.
For BI work, usually just access to your spreadsheet or a data export. For web analytics, read-only or editor access to GA4, GTM, and/or Search Console. I never need your passwords — access is always managed through the platform's own account sharing.
Every service includes at least one revision round. If something isn't right after that, I'll work with you to fix it. I'd rather refund you than leave you with something you can't use.
Not sure where to start?
Start with a conversation.
Book a free 30-minute discovery call and I'll tell you exactly which service fits — and what it doesn't. No pitch, no hard sell.
Book a Free Discovery CallFree 30-min call · No commitment · I'll tell you what you actually need, even if it's not me.