Newsletters

Sharing my journey through the entrepreneurial world, one insight and one newsletter at a time.

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Documenting the Journey vs. Faking the Destination

 You don’t need to pretend to be a giant company; you need to show real growth.

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Your Brand is the Story People Tell Themselves About You

Why I’m Trading Stoicism for Systems
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The Reliability Gap

How to Build Authority From Absolute Zero

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If Your Offer Isn’t Built on a Real Pain, It’s Just a Pretty Menu

Offers should be built on a specific pain + desired outcome + clear process.

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The Generalist Trap: Why Being ‘Good at Everything’ Confuses Clients

How to lean into your generalist nature while keeping your clients focused.
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You Don’t Have a Sales Problem, You Have a Positioning Problem

A few things worth knowing, and why they matter right now.

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Hunt With Purpose: Escaping the Herbivore Work Mentality

The Lie of Busyness: Stop Trading Your Life for Empty Activity and Learn the Lion’s Secret to Productive Rest.
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Stop Calling AI Coders "Lazy": The Vibe Coder Debate Is 70 Years Old

The war isnt a new one but one that goes back decades, so lets chill.